Are you a massage therapist looking to make more money? You're not alone. Many massage therapists struggle to make a living wage, let alone a massage wage that allows them to live a life of comfort and security. The answer lies in understanding the monetary mindset and attitude towards the financial aspects of running a clinic. This includes setting fees, marketing, and sales.
Additionally, many massage therapists have difficulty with the emotions that come with money, such as shame, guilt, and fear. It's important to remember that making money as a masseuse is not unenlightened or greedy. MASSAGE magazine has brought together experts to offer advice on how to create a financially healthy massage practice. Sales are not a bad word and money is necessary to earn a living doing what you love.
Don't make the mistake of charging what you think others can afford. This is what is known as 'getting into your customers' wallets'. Also, don't charge based on what other therapists around you are charging. This will only lead to reducing rates and destroying the industry.
Your rates should be based on what your company needs to pay all expenses, taxes, and your salary. Do the math and whatever that number is per hour, it will count for whatever it is. You can also stand out from the competition by solving common problems or being known for a specialty. This will allow you to get higher prices and attract clients who want to work with you, not just the cheapest therapist in town. It's important to remember that it's not enough to be an expert therapist to succeed on your own; you have to learn to run a business and you have to learn to love numbers.
Take courses that develop your business skills to support the practical skills you've learned. Financial education, marketing, and establishing strong service standards are all fundamental for any business. Rebecca de Azevedo Overson, LMT suggests eliminating tips from your practice. This will eliminate awkward moments surrounding the tip and customers will appreciate knowing exactly what they need to pay in advance. There is an element of respect that comes from customers when you have enough confidence in your services to eliminate the acceptance of tips, and that respect translates into more bookings. Judy Stowers, LMT also recommends creating a fixed rate system that includes a higher rate to reflect what someone would pay if they left a tip.
This way customers know exactly how much they need to pay at all times. Eliminating tips and having confidence in your services will increase your income more than you thought possible.
